Get knitted this winter!

Launched in only Autumn 2009 – and scooping back-to-back RSPCA Good Business Awards in 2010 and 2011 - fashion knitwear label 'The North Circular' employs the talents of both grandmothers and high fashion models to create directional knitwear pieces made with the wool from rescued Wensleydale sheep, by the expert hand knitting skills of 'grannies, women, girls.., and a few strong men.’

An inspired and ethical idea by models Lily Cole, Katherine Poulton, Central St Martins graduate Alice Ashby and entrepreneur Isobel Davies (Izzy Lane Founder) – find out more about this bright new thing by clicking on the link below.



This season's collection

For just their second season, Katherine Poulton explains: “Our ‘Sea Cables’ knitwear is inspired by the rich patterns of the British seafaring community and by the Masonic symbols that go unnoticed underfoot on London’s ancient cobblestones. This collection moves The North Circular into ready-to-wear and features luxurious cashmere sweater dresses, cardigans and hoods in a rich colour palette of dark cocoa, navy, grey and warm natural.

“Garments are further personalized in our accessories. Working closely with a handful of knitters we have developed signature pieces which only a single, individual knitter will produce. Elaine from Ireland, for example, is the artisan behind the shoulder shrug, designed with her intricate signature cable knit and ladder detail.

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This North Circular

No, not the infamous A406 North London ring road, but a brand name inspired by the much sought after circular neck snug, produced by co-founder Katherine’s gran.