Green, glam and gorgeous

Winter 2012: Nature’s Boutique founded in February 2010 by vegan animal-lover Carrina Rowe, is an online fashion and beauty business specialising in vegan and ethical products.

Within just six months of trading, Carrina’s efforts for strict animal welfare and ethical business policies have already been praised and recognised – including Best Fashion Newcomer in the RSPCA Good Business Awards 2010 - as a small business owner who places animal welfare at the top of her agenda.

“I started Nature’s Boutique after discovering some products that claimed to be cruelty free were not necessarily so,” Carrina told Good Things. “None of the products we sell are tested on animals, nor do the brand owners pay third parties to conduct animal testing on their behalf. In fact many are certified by independent bodies such as the BDIH, Soil Association and the Vegan Society which have strict criteria for products bearing their seal.

“Customers can shop safe in the knowledge that there are no animal derivatives and no animal ingredients in the products sold on our site. One of our most popular buys are design-centric and eco-friendly label Matt & Nat who have always been a Pioneer in Eco-Fashion. I chose this brand because of their spirit and commitment to animal welfare.

“Matt & Nat products have never used animal by-products. The brand is more than just vegan, it has always been a trailblazer in the environmental movement because each product contains at least one recycled element. All their collections feature ultra-soft inner linings made using around 21 recycled plastic bottles.

“Fifteen years later, Matt & Natt continues working towards the goal - exceeding norms to offer cutting edge products that are fashionable and beautiful and yet made in a socially responsible way. Or, as they like to say, with compassion. As has been the case since their humble beginnings, their line is also cruelty-free, using no animal products making it perfect for Nature’s Boutique.”

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