Finisterre
Finisterre don’t do things by half, that much we know. Along with recognition in 2009, this small – but oh-so-perfectly formed – Cornish get-out-there clothing brand, was a popular choice when it scooped top spot in the Fashion Sportswear category in October 2010 and yet another Award nomination in 2011.
Baaaaaa-army
Winter 2012: The Finisterre team are proud parents many times over, with new lambs adding to their growing flock of Bowmonts - a cross-breed sheep providing a home-produced rival product to Merino-type wools produced and imported from further afield (see the panel on the right for more).
Mountain ready, so you don't have to be!
So, maybe you won’t be chancing your finisterre apparel against the backdrop of Mount Everest or Kilimanjaro - but trust that Finisterre have, so that you don’t have to.
Their Etobicoke men’s jacket is a great example, whatever the weather. It will equip you to be both comfortable and look cool, rather than feel it, when the weather isn't so predictable – and there are some great deals on the Finisterre collection, whatever time of year it is.
Anyhoo, the reviews of the Etobicoke have been rave – with GQ.com calling it ‘tough and essential when the clouds close in… and in a tone that won’t embarrass you on the mountain even if you have to be rescued’. Helicopter anyone?
Still available in Graphite, Racing Green and a limited edition Baltic Blue at £130, with more detail than we could manage here ... but not here www.finisterreuk.com
Take a good look at your base
The surf-hungry brand is quickly becoming renowned for some of the best merino on the market – and it goes without saying that animal welfare is top priority for them in the sourcing of the wool – developing a 17.5 micron premium fabric for their very wearable base layers.
They come in a range of colours and cuts, naturally, but the keyword is comfort.
Beef or Salmon?
Besides their animal-welfare and over-arching ethical credentials, if you really want to learn a little about the Finisterre mindset, check out this film on their website – it’s surf-tastic…
RE-INTRODUCING THE BOWMONT BREED
Ernie Capbert, enthusiastic Finisterre fellow, is stoked (his words) over the prospect of re-invigorating the Bowmont breed in the UK - a cross breed of Saxon Merino and Shetland sheep – for commercial wool production to rival the assortment of Merino types around the world, “the majority of which can be found with our antipodean cousins and the remainder owned in South America,” says Ernie.
“If we can establish the breed over the coming years and a sustainable market for the wool, we might just have saved and nurtured back to health, what might become, the next big UK breed of the century. What's more it will be the finest wool sheep breed within Europe…”
1 comment
WOW! This GREAT NEWS can only come from the South -West of England!
Posted by: Jeanette Keen 9th Jan 2011
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