Buy less and buy beautiful
Winter 2012: “We seek a more considered quality that embodies respect for the animals, the land, the makers and the process of trying and buying,” says Eloise Grey herself.
Her collection is a product whose time is in tune with the cycle of growth of the land and is treasured for years to come.
Eloise Grey creates bespoke tweed tailoring as well as having a ready to wear collection using sustainable fabrics such as hemp and handloom cotton. She is inspired by the era of tailoring and writers and artists of the mid 20th century, including Virginia Woolf and other Bloomsbury Group types. Her philosophy is slow fashion - where people truly value every part of the process. “So buy less and buy beautiful with satisfaction and delight in each piece,” sums up Eloise.
Eloise Grey’s speciality is her organic and ethically sourced tweed garments for both women and men. The organic yarn is sourced from organic farms, from sheep reared in higher welfare conditions.
“All the wool uses native breed undyed sheep yarn,” adds Eloise. “This gives a beautiful and surprising range of colours from the fawns of the Manx Loughton and Moorit to the dark browns of the Hebridean and the creams and greys of the Shetland sheep.
“The value of native breed is that they are in their natural habitat; for which they have adapted to thrive happily over centuries and so don’t require antibiotics or other more extreme processes such as mulesing. Native breed sheep give back to their environment too as they are part of a whole and complex ecosystem.”
Quality, of course, doesn’t come cheap and products featured range from £155 (Delafield blouse in eco-linen) to £875 (Elizabeth I coat in Certified Organic Smokey Twill – made to order).
Find out more here www.eloisegrey.com