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RSPCA Good Business Awards 2010 - Finalist

Winter 2012 - An iconic fashion brand in Spain, and beyond – now with over 600 boutiques worldwide – designer Adolfo Dominguez has a reputation for putting his heart into everything he does – clothes, shoes, jewellery and fashion accessories for all.

More recently, Adolfo’s passion was most evident when the brand bearing his name launched an Animal Welfare Policy in order to remove leather and fur from clothes and reduce them in its handbags and shoes.

The designer refused to purchase these fabrics and down plucked from live birds. Also, Adolfo joined international campaigning against mulesing – to remove strips of wool-bearing skin from around the hind quarters of sheep - and clipping – stapling plastic dips in the skin in order to make it fall. Both techniques are common practice in Australia.

Tiziana Domínguez, who is in charge of corporate social responsibility for the global brand, said: “If we can make synthetic leather or fur, there is no point using the real one. The aesthetic is no longer a reasonable argument.”

In addition, Poorva Joshipura, president of PETA, supports the policy: “Adolfo Dominguez stands out and says that mutilating animals is not a fashionable issue. He gets the leadership on fighting for animal rights in the design industry.”

And Adolfo Dominguez rightly claimed his place as a new finalist in the RSPCA Good Business Awards 2010.

High end fashion and higher animal welfare don’t often find it easy to sit down at the same table. Adolfo Dominquez appears to be taking great strides in becoming the perfect host for both.

Find out more at www.adolfodominguez.com

Adolfo Dominguez says:

Even though you can afford it, Mother Nature cannot...

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The judges said...

Heartening to see a high-end designer actively promoting the use of faux fur – challenging the cat walk trend…

Adolfo Dominguez

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