For the record... With great improvements in European Law with regard to animal welfare in the cosmetics industry, the RSPCA Good Business Awards stopped including Cosmetics businesses in the Awards after 2009. For the record though, 2009 winners and finalists are still highlighted in Good Things - we think they still deserve recognition. Please bear in mind that the products refer to summer 2010.
L'Oréal is the world's largest beauty company. With that tag comes great responsibility and last year the judges of the RSPCA Good Business Awards recognised the cosmetics’ giant as a worthy finalist for its commitment to finding and advancing alternatives to animal testing.
Not only do they lead the way in the search for alternatives, they actively reduce the need for further animal testing by sharing this technology within the industry.
Find out more at www.loreal.co.uk
Over 100 scientists are working on areas for L’Oreal in advanced research, with half engaged in the processes of developing, producing and standardising alternatives to animal testing.
In 2007, 20 per cent of the businesses advanced research budget was invested in tissue engineering. As a result, there are currently three sectors for which alternative methods have been approved by law and have replaced animal testing.??L'Oréal has developed reconstructed skin and tissue models as alternative tests to animal experiments. Episkin (epidermis and skin) and SkinEthic are produced for the wider scientific community, not just L’Oreal, further reducing animal testing for cosmetics. And the research and development continues.
Think you know L’Oreal? Think again.
Their cosmetics, perfume, hair and skin care brand portfolio reads like a cosmetics show shopping list – that’s why their continued commitment to animal welfare improvement is so important.
Garnier, Maybelline, Redken, Lancome, Cacharel, Diesel, Giorgio Armani, Ralph Lauren, The Body Shop – just a few of the influential brands in the L’Oreal stable.
Did you know?
Since 2006, skin irritation and eye irritation by all L'Oréal's raw materials have always been assessed on Episkin and SkinEthic reconstructed systems and within L'Oréal, Episkin is used routinely to assess the skin tolerance of raw materials.??
The company is also developing, through various partnerships, other alternative methods by using advances in cellular and molecular biology.