Why did the chicken cross the (Abbey) road?

Pedestrians and motorists in were left asking 'why did the chicken cross the road?' on April 24 as a 7-foot tall cardboard chicken held up rush hour traffic in central London.

Bemused bystanders gawped as the huge sculpture, painstakingly made from scores of recycled cardboard boxes, strutted across busy carriageways around the capital.

The chicken, created by animal charity the RSPCA, was spotted at Cock Lane,
Poultry Avenue and (pictured) mimicking the iconic Beatles album cover at Abbey
Road in north London.

People pondered the age-old question as the chicken, which is 8ft 6ins long
and 4ft wide, crossed roads to mark the launch of this year's RSPCA Good
Business Awards - which reward fashion and food businesses for excellence and innovation in animal welfare.

"Entries are open and we want to hear from people if they know or have a
favourite restaurant or pub, deli or butcher, fashion store or online
retailer that has animal welfare at its heart," says awards manager Jane Martin.

Find out more and nominate your favourite at www.rspcagoodbusinessawards.com or email awards@rspca.org.uk

Free celebrity recipe e-book from Freedom Food

"Money is tight for everyone right now, but higher welfare is something I'd never scrimp on! I'd urge you to look for labels such as Freedom Food to ensure all animals are treated properly..."
- Liz McClarnon, Celebrity Masterchef winner

If it's Freedom Food it's RSPCA welfare standards. And with great meat you need great recipes - from Liz and a host of other celebs. Simply click here to get yours... FREE

Good business adds to that winning formula

"Welcome to Good Things. Since 2005, the RSPCA Good Business Awards have recognised businesses in fashion and food that go the extra mile for higher animal welfare. With 2011's winners now announced, you'll find all that's best about good business just a few clicks away.

Fashion - Check out all the latest on this year's winners in our fashion section and don't miss out on Isle-of-Wight based Rapanui who took the Innovation award for its use of QR codes (a type of bar code) on the product labels. Customers can now scan each swing tag using their smart phone to view interactive information about the origins of the raw materials in the garment. The traceability content includes maps, locations, images, information and certifications for each individual product - showing the shopper exactly where and how their clothing is made. The judges described the innovation as 'game changing'. We agree.

Food - Don't miss all the latest news on winners - big and small - in our food category where, for the third year running, The Co-operative won the most public votes in the People’s Choice award, plus the award for Most Progress.

For more information on the RSPCA Good Business Awards please visit www.rspcagoodbusinessawards.com

Jane Martin – RSPCA Good Business Awards

A fairer price and a fairer life...

Take a look at the latest campaign from RSPCA Freedom Food A Fairer Life, A Fairer Price? which aims to help their mission to improve the lives of as many farm animals as possible. Not just the few farmed outdoors. Which is why they approve well managed indoor farms as well as free range and organic farms that have met all the RSPCA's strict welfare standards (cages for hens are still a definite no, no).

This means that they can help give as many animals as possible the chance of a fairer life, whilst offering shoppers – like you – a higher welfare option to suit your budget. A fair price to pay for a fairer life for farm animals? So, be sure to look for the Freedom Food logo because that way you know fair's fair!

How do you like your eggs?

Freedom Food labelled we say! It's the only way you can be sure that the hens have been looked after to strict RSPCA welfare standards.

The RSPCA's helpful guide to choosing cage-free eggs - because it's not always as simple as you might think - is right here.

So, once you've got your Freedom Food eggs, how about planning this stunning Sticky Chocolate and Orange Cake as a treat? It's higher welfare eggs, chocolate and delight all wrapped up in one indulgent dollop - so dive in!